Work Case study
200+ finished onboarding in a day, with $0 in ads
Terac connects verified experts with paid research and AI work. The team thought the problem was ads. In one week we found the real bottleneck inside their own signups, and aimed one campaign at it.
- IndustryMarketplace
- MotionReactivation
- TimelineOne week
Simas found our biggest growth bottleneck on day one… He’s sharp, data driven, and backs every idea with numbers.
- Signups analyzed
- 99K+
- Onboarding completions, day one
- 200+
- Ad spend saved, up to
- $25K
- Spent on ads
- $0
01 / Starting point
“Ads aren’t working”
Two sided marketplaces live or die on supply. Terac needed more experts ready for paid work, and the obvious move was to buy more signups.
What the team saw
- Paid ads that weren’t paying back
- Events spread across very different audiences
- No clear view of which channel produced ready experts
What the data showed
- Referrals were the strongest channel, paid ads the weakest
- The leak was in the middle of the funnel, after signup
- A large share of signups had never finished their profile, so they couldn’t be matched to paid work
More signups wouldn’t fix it. The people were already there.
02 / The approach
Find the bottleneck, then aim at it
Diagnose
Founder interviews and the signup data, read stage by stage, to find where people stalled.
One campaign
Everyone missing a LinkedIn profile or resume, and nobody who had already sent one.
Their own tools
Sent through Terac’s own broadcast tool. No new software, no ad budget.
03 / What happened
Results within hours, not weeks
Across two sends, recorded within a day of sending.
Up to $25K in ad spend saved, estimated from Terac’s earlier Meta costs: $53 per onboarded user and $2,123 per expert who reached an accepted submission.
Before you buy new users, finish activating the ones you already have.
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