Services Paid Acquisition Pilot
Paid ads that end in a sales conversation
Ads that buy clicks are easy. We build a small, focused pilot that buys conversations: the right audience, a page that works on a phone, and every lead tracked into your CRM.
- Campaigns and audiences on the right platform
- Lead forms and a landing page built for phones
- Tracking from ad click to booked call
- Leads routed to a person the same day
- Weekly optimization against cost per qualified lead
- Live in
- 14 days
- Platforms
- Meta, Google, LinkedIn
- Measured by
- Qualified leads
- Spend
- Your account
01 / Is this you
Signs you need Paid Acquisition Pilot
Sounds familiar
- Ads ran before and nobody could say if they worked
- Clicks come in, form fills don’t
- Leads sit in an inbox for hours
- Nobody knows the cost of a real conversation
What changes
- One platform, one audience, one offer to start
- A page buyers can act on from a phone
- Every lead tracked to a source and a result
Look at what buyers do on the page before you change the ad.
02 / How it works
Four steps, in this order
Audience
We pick the platform and the audience where your buyers already spend time.
Page
A landing page and lead form built to be filled in on a phone.
Tracking
Pixel, conversions and CRM fields wired before a dollar is spent.
Optimize
Weekly changes based on what buyers do on the page, not just the ad.
03 / What’s included
Built and run by us
Live in 14 days, or we keep working free until it is. The clock starts once we have access and your sign off (what counts as live). Everything is built inside the tools you already use, and you keep all of it.
Campaign build
Campaigns, ad sets and creative matched to each audience.
Landing page
One clear page with the form on the first screen.
Lead forms
Native lead forms where they convert better than a page.
Retargeting
Audiences for visitors who looked but didn’t ask.
CRM tracking
Every lead logged with its source, campaign and outcome.
Weekly report
Cost per qualified lead and what changes next week.
04 / Scope
What counts as done
Live means
Campaigns approved and serving, with tracking tested from click to CRM. Days in platform review don’t count toward the 14.
Measured by
Qualified leads and booked calls by campaign, against the cost per lead target we agree before launch.
Not included
Ad spend, paid on your own account. Video production and a full website rebuild, unless we scope them in.
After launch
You keep the accounts, audiences and pages. Growth Partner keeps improving it, or your team takes it over.
Watch what buyers do on the page before you change the ad.
Want to test paid without wasting a quarter?
In a free working session we look at where your buyers are and what a first pilot should prove.