Work Case study
Bringing the buyers into one room
Brickwise AI automates the everyday communication and coordination work of property managers, landlords and agents. Cold email was slow to start conversations, so we brought the buyers together in person instead.
- IndustryProperty technology
- MotionEvent
- WhereSan Francisco
A real estate mixer for property managers, agents and investors. Drinks, no panels, no pitches.
- Industry attendees
- 20
- Evening
- 1
- Warm intros from our network
- 6
- Panels or pitches
- 0
01 / Starting point
A product buyers needed to see in person
An early team with a new kind of product, selling to a local, relationship driven market.
Cold email alone
- Busy operators with crowded inboxes
- A new category that needs explaining
- Trust built slowly, one reply at a time
The bet
- Real estate runs on relationships
- The buyers already know each other
- Give them a reason to be in the same room
Host the room, and the team is part of every conversation in it.
02 / What we did
From invite list to follow up
The list
Property managers, agents and investors across the Bay Area, invited one by one.
The invite
A short personal email, an RSVP page and a reminder the week of the event.
The room
An informal evening mixer in San Francisco. Drinks, no panels, no presentations.
The follow up
Notes to attendees after the event, plus warm introductions straight to the founder.
03 / What happened
A room full of the right people
Attendees are people in the room, not leads. The introductions went to the founder directly.
When buyers trust each other more than your inbox, host the room.
Selling into a market that runs on relationships?
We plan and run focused events for your buyers, from invite list to follow up.