Managed performance marketing across six client accounts, with a documented 30% conversion improvement and 550+ digital bookings from one acquisition system.
GTM for technical B2B startups
Find the motion worth scaling.
You have customers. You do not yet have a repeatable way to get more. First Motion finds the motion already creating wins, proves it with real buyers, then builds the system behind it.
SEED TO SERIES A · $1M TO $10M ARR · $20K+ ACV · FOUNDER LED SALES · AI / DEVTOOLS / INFRA / FINTECH
SINCE 2019
Building growth systems
~$710K
Closed won B2B bookings across 64 deals
550+
Digital bookings generated from a prior client acquisition system
4,000+
Enterprise clients supported by products built at JPMorgan Payments
PRIOR OPERATOR EXPERIENCE · NOT FIRST MOTION CLIENT RESULTS
The problem
More activity will not fix an unproven motion.
If you do not know which channel, message, or buying trigger actually drives wins, more outbound, content, tools, or headcount just scales the guess.
Field note · prior operator experience
"Cold outbound converted at 0.14%. Outreach to people we'd recently met in person converted at 13%. Same product. Same market. The signal was the difference."
The First Motion method
Diagnose. Validate. Build. Improve.
Nothing gets scaled until the motion is proven.
01 · Diagnose
Trace wins back to the buyers, signals, messages, and channels that created them.
02 · Validate
Test the strongest hypothesis against real buyers before you scale it.
03 · Build
Turn the proven motion into messaging, workflows, and systems your team can run repeatedly.
04 · Improve
Measure what happens, tighten the motion, and hand your team the operating loop.
The engagement
GTM System Sprint
Find the motion. Prove it. Build the system.
GTM Motion Diagnostic
1 TO 2 WEEKS · FIXED SCOPE
We trace your wins back to their source, isolate the motion with the strongest evidence, and tell you what to test next.
- Revenue and pipeline source audit
- Buyer and deal signal review
- One ranked GTM recommendation
Fully credited toward the Sprint.
Start with the Diagnostic →GTM System Sprint
4 TO 6 WEEKS · BUILT AROUND THE DIAGNOSIS
We take the strongest GTM motion from hypothesis to a working system. You leave with a validated motion your team can actually run, not a strategy deck.
Typical outputs: validated motion · ICP and trigger map · messaging · production GTM workflow · CRM implementation · measurement dashboard · operating runbook. Exact outputs depend on the diagnosis.
Talk through the Sprint →
Prior operator example
What signal based GTM looks like in practice
Observation
Broad cold outbound was producing very little meaningful pipeline.
Signal
Prospects with a recent relationship or identifiable buying signal converted dramatically better.
System
Built signal detection, enrichment, qualification, personalized outreach, and CRM routing around the stronger signal.
Result
Used the same principle across trigger based workflows spanning outbound, paid acquisition, lead magnets, and events.
Capabilities
A toolkit, not a menu.
We build what the constraint calls for.
GTM Foundation
Define who buys, why they buy, and what triggers the decision.
Demand Capture
Capture buyers already researching the problem across search and AI.
Pipeline
Reach the right accounts when real buying signals appear.
Systems
Make the motion measurable and repeatable.
S
Simas Zavistauskas
Founder, First Motion
I have been building growth systems since 2019.
I started in ecommerce, paid acquisition, and client marketing. From there I moved through growth strategy, enterprise product, full cycle B2B sales, and GTM systems.
The common thread has stayed the same: figure out what drives the outcome, prove it with real behavior, then build a system around it.
2019 TO 2026 · MARKETING → PRODUCT → REVENUE → GTM SYSTEMS
Ready when you are
Get a GTM teardown.
Show us what you're doing for growth. We'll tell you which motion looks worth scaling, and what you should probably stop.
First Motion works with a small number of companies at a time. Engagements are scoped after the GTM teardown.
Request received.
I review every teardown personally. If there is a real GTM problem I think First Motion can help solve, I will get back to you.